"Weyerhaeuser Awarded S.A.P.I. Literacy
Achievement
"
Walden-Mott Paper Age Convention Daily
New York City - Tuesday, March 14, 2000
The Weyerhaeuser Co. was selected as having the most
outstanding literacy training program as part of the Literacy
Achievement Award Program of the Sales Association of the
Paper Industry. The award was presented at the 81st
Anniversary Luncheon of SAPI in the ballroom of the
Waldorf-Astoria yesterday.
In the late 1980s and early 1990s, Weyerhaeuser realized
that the amount of training needed to achieve a lean
manufacturing organization with self-managed, high-performance
work teams would be considerable. It also realized that these
new initiatives would be more effective if employees had the
reading skills required to fully participate.
In 1992, the company became aware of a literacy program
implemented by the Simpson Timber Company utilizing the Read
Right system. After review, two pilot projects were
established using this new approach to teaching reading, one
in a container board plant and the other in a sawmill. Based
on the excellent results of these initial projects, the
company has installed the program in 21 additional facilities
over the past seven years.
Weyerhaeuser has successfully implemented reading
improvement projects in pulp, paper, sawmill, plywood,
particleboard and logging operations. 1,181 employees have
received 28,680 hours of tutoring. As a result, new worlds
have opened to employees, and the company has been provided a
much more effective labor force. At a number of sites, the
program was also opened to spouses and children of employees.
The success of this program was based on achieving the
following objectives:
Identify a program that will work quickly and reliably to
improve the reading abilities of all employees who are not
reading as well as they would like. Weyerhaeuser reports that
based on more than 28,000 hours of tutoring, employees have
advanced at the rate of 8.4 hours of tutoring per grade level
using Read Right. This rapid advance is important because
adults tend to lose interest and drop out if they do not see
improvement in a short period of time. This performance
contrasts sharply to the U.S. Department of Education's
expectation for adult literacy training of 100 hours of
tutoring per grade level advanced.
Encourage hesitant employees to step forward voluntarily to
participate in the program. In the targeted facilities all
employees were expected to attend 30-minute information
meetings. These sessions were held in groups of 12 to 20
employees on company time. This approach resulted in a high
level participation.
Assure confidentiality of participants. Only the tutors and
a human resources representative had access to student's
names.
Insure union and management cooperation. Union leadership
views the program as a real benefit for their members. In
several locations, the learning center was set-up in the union
headquarters.
Minimize disruption to manufacturing operations.
Weyerhaeuser pays for the program, the tutor's wages, books
and materials and the learning center, the employee
contributes two hours a week, either before or after work for
tutoring.
Achieve a higher level of employee involvement in quality
and productivity improvement teams. Increase promotion
opportunities for employees. Barriers to participation were
removed as employees improved their reading skills.
Weyerhaeuser recognizes that a skilled employee is a
valuable company asset. The investment in the program is about
$1,700 per participant. This figure is put into clearer
perspective when compared to the total wages and benefits paid
out to a typical employee over a four year period of about
$200,000.
Otto Leuschel, Vice President, Manufacturing, said "I
can think of no other training that we have done that will
make a greater contribution to improving the performance of
our mills and the quality of life of some of our people than
this program."
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